Benefit – Boi-ing

Benefit is all about doing whatever the hell you want with your makeup. For the launch of Boi-ing Bright On concealer (and the re-boost of Boi-ing Cakeless Concealer), we were tasked with making consumers feel empowered by complexion products, instead of shamed by them.

Look through this PDF to see the assets & copy we used across PR, social, etail & site.